Hiring for a paid media role?
I manage paid search and build practical systems that make campaign work clearer, faster, and easier to act on.
Paid media, with the thinking behind it.
- Works across
- Google Ads
- Microsoft Advertising
- Meta
- Python automation
- Reporting
A useful signal is only the start.
Performance improves when the account tells a clear story and the next decision follows from it.
Then review terms and exclusions continuously.
An explanatory view of the legal search account rebuild. No account interface is shown.
Selected work, shown not told.
Three views of how I approach acquisition work, from search strategy to the tools that support it.
Finding the right calls
The account was getting calls from people seeking a government office, not legal representation. Search was rebuilt around hiring intent.
Measured on inbound calls for one anonymous Ontario legal services account. Historical observations, not a forecast.
Read the case study Python / Campaign operationsCampaign operations, designed
Recurring campaign decisions need a repeatable path from account data to reviewable changes.
Read the case study Reporting / AutomationReports with a point of view
An export is data, but a client report needs context, validation, and a clear next step.
Read the case study
I like the work behind the result.
I'm a paid media manager based in Guelph, Ontario. I work across acquisition strategy, campaign operations, and the systems that help people make better decisions from the data in front of them.
- Paid mediaGoogle Ads, Microsoft Advertising, Meta
- SystemsPython scripts, checks, reporting
- LeadershipHiring and training campaign managers
Let's talk about the work.
Hiring for a paid media role, or interested in how campaign systems can work harder? I'd be glad to talk.
Contact Shane