About Shane
I like the work behind the result.
I'm a paid media manager based in Guelph, Ontario. I work across acquisition strategy, campaign operations, and the systems that help people make better decisions from the data in front of them.
SHANE MARSHALL / GUELPH, ONTARIOHow I work
Good strategy has to survive the day-to-day.
Managing paid media is more than setting a campaign live. It means understanding the customer behind the query, knowing which signals to trust, and making the next action clear enough to defend.
My background spans paid search and other acquisition platforms. I've also hired and trained campaign managers. That experience has made me attentive to the systems around the work: how a decision gets explained, repeated, checked, and improved.
I build practical automation for campaign management and reporting. I want a tool to remove repetitive assembly while leaving space for judgment where it matters.
Practice areas
Paid media
Google Ads, Microsoft Advertising, Meta, and the work of turning performance signals into account decisions.
Systems
Python scripts, campaign checks, reporting workflows, and useful guardrails for recurring work.
Leadership
Hiring, training, and helping campaign managers build a clear way to assess the work.
Also building
Brand Pulse Marketing.
Alongside my paid media career, I run Brand Pulse Marketing. It's where I put the same mix of campaign strategy and practical systems to work directly with businesses.
Visit Brand Pulse MarketingWhat comes next
Let's compare notes.
If you're hiring for paid media or want to talk about the work, I'd be glad to connect.
Get in touch